ALAN SO

is an advertising senior art director, graphic designer, and photographer with over a decade of experience in the industry. Since 2014, he has been dedicated to crafting compelling and aesthetically refined creative solutions that elevate brand visibility and drive business growth.
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From initial concept development to execution and final delivery, Alan has extensive expertise across both ATL (Above-the-Line) and BTL (Below-the-Line) advertising. His experience spans TVCs, print ads, website design, outdoor advertising, and POSM, ensuring a seamless integration of creativity and strategy. Additionally, he specializes in branding and packaging design, helping businesses establish a strong and distinctive identity.
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Beyond advertising, Alan is also an accomplished photographer, specializing in architectural and interior photography, as well as commercial advertising photography. Photography is one of his greatest passions—he finds inspiration in wandering through unfamiliar places, capturing fleeting moments through his lens, and preserving the essence of each scene. If you share a love for photography, feel free to explore his portfolio and discover the world through his eyes.